Overview:

In 2022, Major Bob - an iconic Nashville-based management company known for developing artists like Garth Brooks - signed a young, promising talent from Washington named Zach Top.

Rather than pursuing the traditional route of pushing music to labels, PR, and radio rom day one, Major Bob came to Venture with a more progressive plan. Their goal was to build a groundswell of organic, fan-driven momentum first. Ensuring Zach entered the industry with a dedicated audience already behind him.

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Our Approach:

Venture helped Zach & his team develop a fan-centric campaign that would introduce him to the world - not with hype, but with authenticity.

From the beginning, our focus was simple: let Zach be Zach. We leaned heavily into his natural charisma, his voice, and his aesthetic, crafting a content strategy that felt personal, nostalgic, and unmistakably country. Early videos placed Zach in stripped-down, emotionally resonant settings - fields, front porches, small-town bars - that allowed the music to take center stage. with to position Zach not just as a talented newcomer, but as a torchbearer for the soul of '90s country.

Fans responded to our rollout almost immediately. Viral moments included nods from heavyweights like Luke Combs and Jake Owen, triggering a wave of organic excitement. As the audience grew, so did our production value - transitioning from lo-fi intimacy to full-scale live show footage - giving new fans a preview of what stardom looked like in real-time.

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Key Results:

Zach’s meteoric rise to stardom is a testament to what’s possible when genuine talent meets intentional strategy. By maintaining h a fan-first mentality, we were able to help develop a launchpad that translated into both commercial success and critical acclaim.

In 2024, we launched the official Zach Top Fan Club - a hub for superfans that offered behind-the-scenes content, presale codes, exclusive guitar tutorials, etc. Beyond being a place to reward loyalty, it became a key channel for activations like UGC contests, VIP giveaways, and personal messages from Zach himself.

By giving fans a seat at the table, we helped transform casual viewers into emotionally invested advocates.

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• Spotify US and Global Viral 50: “I Never Lie”
• CMA Nomination: New Artist of the Year
• Spotify: 6.6M new monthly listeners gained (March 2023 - March 2025)
• Spotify: 275M track streams in 2024
• TikTok: 1.1M new followers, 60M post views (+760%)
• Instagram: 1.2M new followers (+3,286%)

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