Client: Spinville Records
Duration: Dec 2022 – March 2023
Ad Budget: $5,000
Target Audience: US, UK, Canada, Australia

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RESULTS:

• TikTok: +89,000 Followers
• TikTok: +5 Million Views
• Spotify: +127,157 Monthly listeners
• Spotify: +1.8 Million Streams

OVERVIEW:

Ashley Ryan is an independent country artist who first came to us with under 1000 monthly listeners on Spotify. With a unique lyrical style, Ashley’s music focused on relatable, yet unique concepts. 

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Equipped with these unique songs, we laid out a plan that first focused on creating a series of short videos that could not only be posted to reach people organically but also be rolled into ads. 

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To our excitement, before the song even dropped, the first series of videos reached 8 Million views, with listeners engaging on how the music reminded them of the show ‘Ginny and Georgia”. Leaning into this, we started a series of content relating the song directly back to the show, further increasing reach by the 10’s of millions. 

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When the song dropped, it reached a million streams within a few weeks, setting Ashley up for a bright future.

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