Venture was hired by Red Light in September to help push Meg Myers’ latest single, “Running Up That Hill.”

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The track had been released 6 months prior by her previous label, but had been neglected for months. After being dropped by her label, Meg’s management took charge and put together a new independent team to pick up where the label left off.

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Using a variety of direct-to-fan ad strategies, we were able to repurpose the content Meg’s team provided and start immediately reversing a steady downward trend in active monthly listeners on Spotify.

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Less than 8 weeks in, Meg’s daily streams more than doubled to 20,000+ per day and total monthly listeners grew from 389,000 to 449,000. A spike of over 15% or 60,000 new listeners.

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While we helped curate a few different playlists for Meg (ex. Modern Rock Art Show). Virtually all of the growth we produced was driven directly from her listeners' own playlists and library.

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